Printing Company With History
We are looking forward to a dynamic future
and hopefully will be part of the Vineyard’s business community for many years.
Since 1935, Martha’s Vineyard Printing has been the Vineyard’s printer and office supplier. In 1940, 46 Circuit Avenue was purchased by founder Antonio G. daRosa II. The print shop was moved from the second floor of what is now the Reliable Market to the new location just down the street. Martha’s Vineyard Printing became joined at the hip with daRosa’s, the retail office supplies and art supplies addition of the company. Using foundry and linotype, daRosa’s Martha’s Vineyard Printing grew with just three Chandler & Price hand fed letterpresses. Antonio married Cecilia Campos in 1943. Lucinda, Antonio III, and Dennis were born three years apart. By 1950, with a wife and three children, Antonio bought the first automatic sheet feed job letterpress to be installed on the island. The Branjen & Kluge press fed 45-50 sheets per minute. It became the workhorse of the company. Cards, letterheads, envelopes, programs, town reports were dispatched by the “Kluge” in a Dr. Seuss manner. The Kluge was a dingus contraption that mesmerized all who witnessed it in action. For a decade the Kluge ruled as the only auto feed letterpress on the island. It soon had to make way for a new technology. In 1960, our dad bought an AB Dick 11 x 17 sheet size offset press. It could print 7000 sheets per hour or 155 times faster than the Kluge. A new era had begun.
Throughout the sixties the company integrated various new machines to allow us to be an all-in house shop. By 1969 Tony, Cindy and Cecelia were working full time for Antonio. Sadly, our dad passed away in October 1969. In 1968 while he was still alive he purchased a 17″ x 22 sheet size offset press. He also agreed to start the process of the design of our retail store expansion which we moved into in 1970. Dennis, joined the company full time in June of 1971. Three years later we upgraded the press to 19 x 25 and added a second AB Dick 11 x 17 press. We were off to the races. The Vineyard economy was growing, and we filled the printing, office supply and equipment needs of the Vineyard. The art supply section of the store expanded, catering to our year-round and summer fine artists and students.
By 1974 Plain paper office copying became of age. IBM and Xerox had a stronghold on the world’s copy market. IBM & Xerox had a monopoly. However, an American firm, Savin Corp. teaming up with Ricoh, an industrial giant in Japan introduced the first plain paper copier that was priced, so you could buy it. Leasing was available as well. DaRosa’s became a Savin copier dealer in 1974 and started selling the new machines to the Island’s towns, banks, schools and businesses. We never stopped doing so. In 1978 we leased a computer to help us do our accounting and billing. The second business on the island to do so, other than the banks and hospital. If purchased, the computer would have cost the price of our new building a few years earlier. We decided to do payroll and billing for our customers to help pay for the machine. We out grew the Sperry-Univac minicomputer in a year. We replaced the Sperry with a BTI minicomputer which was based on a Hewlett-Packard multi-user time sharing computer. The BTI can have 16 users tied to it at the same time. Again, we went to our customers and discussed the idea of installing a terminal in their office and have communication with the BTI and its software via the telephone It worked great and we continued to offer billing and payroll services as well as remote computing thru the 1980’s. IBM introduced the PC in 1981 and Apple introduced the MAC in 1984. The transition had begun to desktop computing. Noticing this we started to sell IBM PC’s and compatibles, notably, the Eagle PC. As these new computers became cost available to our small business customers using CYMA and QuickBooks, the BTI’s future was marked. We continue to sell PCs, software and all the accessories needed to run a modern office.
Just recently we sold our first Electronic Smart Board. The Ricoh device allows any image on your PC to be viewed on the device. The presenter can then, using a stylus or finger write in any color on the board to write and highlight or erase and area on the screen. You can then save this markup to your computer to use again. The size of the screen can be up to 84”.
As we start the 83rd year of our company, we are looking forward to a dynamic future and hopefully will be part of the Vineyard’s business community for many years.
Owners: Antonio “Tony” daRosa, Dennis daRosa, Lucinda “Cindy” daRosa Barrett
Our dedicated employees: Wayne Barrett, Melanie daRosa, Eliza Dolby, Toni Emin, Audrey Moreis, Robert Moreis, Nelson Oliver.
We're Here To Help!
Mon - Fri: 8:45 am - 5:00 pm
Sat: 9:00 am - 5:00 pm
Office: (508) 693-0110
Fax: (508) 693-5546